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EBC started up as a pair of movie channels in 1995, using its parent
company's cable network essentially to play VHS tapes for subscribers'
enjoyment. However the company soon developed expertise in all areas
of programming, adapting quickly to anticipate and meet the needs
of its rapidly changing audience.
Much of that expertise grew out of the establishment of news programming
in 1996 and an all-news channel (ETTV News) one year later. Today
ETTV News stands head and shoulders above its rivals in Taiwan in
terms of revenue, ratings, and journalistic values.
A sense of responsibility and attention to detail to ensure success
has spread to all of EBC's other endeavors, including YOYO TV, which
rose quickly to be the preferred children's channel in Taiwan because
of its innovative and educational approach to programming.
The Internet news portal, ETtoday.com, further extends EBC's core
competency, repackaging ETTV channel content, and adding value in
the process. The website is Taiwan's most-visited news website,
easily outstripping newspaper competitors in the delivery of timely
news and entertainment content.
EBC has extended its know-how from Taiwan to abroad, maintaining
its focus on providing content in Mandarin Chinese to serve a primarily
overseas Chinese (including Taiwanese) audience. As EBC's global
reach extends, ETTV channels will begin to offer more local-language
programming. Nevertheless, our core expertise remains rooted in
the Asian region ¡V serving up high quality news and entertainment
programming and web content to people with an interest in all things
Asian.
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