In just one decade of operations, the company has been able to expand to more than 50 countries worldwide, with Taiwan as its headquarters. EBC's core strength is in Mandarin Chinese broadcasting. However, as its ETTV-branded channels develop local audiences in countries as diverse as Thailand, Panama, and the United States, providing local-language content is both essential and inevitable. The availability of news and entertainment content in Thai, Spanish, and English (and any number of other languages) helps EBC fulfill its mission to second- and third-generation diaspora, who might have difficulty understanding their heritage language (Mandarin Chinese). Eventually, EBC expects its role to expand -- to serve a wider non Chinese-speaking audience with an interest in Asia-focused news and entertainment.

At the same time, EBC is acquiring a vast database of audiovisual footage – through firsthand news gathering and program production, as well as through actively seeking out archival footage relating to historical developments over the past century. In the future, EBC's digital archives will be the first stop for media organizations, filmmakers and others seeking audiovisual records of the region's history.

While EBC has shown a matchless competitive drive in Taiwan, cooperation is also essential to fulfilling its mission. The company has signed strategic cooperation agreements with a variety of the world's leading international news media, including CNN, BBC, TV5, NHK, CCTV, APTN and Reuters. These arrangements enhance EBC's ability to fulfill its mission by ensuring that ETTV content can be disseminated through second and third parties, effectively extending its global reach. In addition, EBC gains access to content provided by some of its partners to enhance the quality of programming it brings to its global audience through its satellite and cable network.

Beyond its primary mission, EBC strives to be a good corporate citizen. The company's charitable efforts have for the most part focused on education, for example through scholarships for underprivileged children, and campaigns to increase awareness of the potential contributions that can be made to Taiwanese society by immigrants.